Barriers: Identification and Removal
Studies have concluded that knowledge and information campaigns alone do not change behaviour (Abrahamse et al., 2007; McKenzie-Mohr, 2000). Education can affect and shape attitudes, but barriers mediate whether they are expressed through behaviour. Since different individuals and communities face diverse impediments to behavior change, and the impediments are often multiple, little happens until the right combination of intervention type is found. Barriers may be physical, social, financial, or psychological. The document below offers a brief summary of barrier issues.