Social Infrastructure: Behaviour Change Techniques
Over the summer and fall of 2012, Masters in Urban Planning student Emma Cohlmeyer conducted a literature review, identifying key methods, experiences, and studies where identifying barriers and fostering cycle-friendly behaviour was the focus of attention. From this review she developed a framework for an integrated suite of tools to increase cycle use in daily transport. Preliminary results were work shopped with team members and partners during the fall.
Behaviour Change Literature Matrix
For more information you can check out our starting bibliography, which includes key cycling references, websites and other useful information, here.
Behaviour Change Literature Matrix
For more information you can check out our starting bibliography, which includes key cycling references, websites and other useful information, here.
Quick fact: In Portland, Behaviour change interventions have increased cycling participation in target groups by 35%, while decreasing automobile usage by 13%, and a campaign that cost 0.002% of the total infrastructure investment increased ridership twice as much as the new infrastructure alone (Horst, 2012).
